SG Credit Partners backs Rip Van's growth with senior debt facility

What's the deal? SG Credit PartnersDealroom has a profile for this one. Try Dealroom →, through its consumer products division, has provided a senior debt facility to Rip Van, a snack brand known for its low-sugar stroopwafels, wafers, and cookies. The financing will support Rip Van's continued expansion.

"SG Credit Partners has been a strong partner, providing us with the necessary flexibility and availability as we continue to scale the brand," said Marco De Leon, co-founder and chief financial officer of Rip Van.

Why now? Consumer demand for low-sugar indulgence snacks with cleaner ingredients continues to grow. Rip Van has carved out a differentiated position in the better-for-you snack category — and needs capital to widen its reach.

Jordan Hoppe, managing director at SG Credit Partners, said the company has "built a differentiated position in the better-for-you snack category with a product that resonates with consumers."

The signal: Dealroom classifies Rip Van as a "breakout" stage company, suggesting the brand has moved past early traction and into a scaling phase where preserving equity becomes increasingly valuable. SG Credit Partners' role as a dedicated investment fund with a consumer products division underscores a growing niche in specialty lending — purpose-built debt capital for founder-led food and beverage brands that are outgrowing venture backing but aren't yet candidates for traditional corporate credit lines.

Read more: abfjournal.com