Cohesive buys Maverick AI to crack commercial roofing's prospecting problem
What's the deal? CohesiveDealroom has a profile for this one. Try Dealroom →, a Y Combinator-backed AI sales platform, has acquired Maverick AI, a sales system built for commercial roofing contractors. Terms were undisclosed. Maverick, founded by Jonathan Michael and based in Richmond, Virginia, brings its decision-maker resolution and autonomous outreach into Cohesive's platform.
What each does: Cohesive runs prospecting and AI follow-up for more than 1,000 commercial service businesses across email, SMS, and phone. Maverick, launched in January 2026, ran targeted outreach to commercial facilities for roofing contractors, delivering booked inspections and closed contracts.
Why now? The two companies had partnered for about a year before the deal. "Cohesive has been under the hood of Maverick since our first customer," said Michael, who will advise Cohesive on go-to-market strategy.
What's the endgame? Commercial roofing is hard to prospect: owners and facility managers rarely appear in corporate databases, and LLC ownership hides the decision-maker. Maverick's agent resolves the verified human behind an ownership entity in real time. Cohesive plans to extend it to adjacent trades, including HVAC, painting, and facility services.
What changes for customers? Nothing on day one. Active campaigns continue, and accounts keep existing terms through the current contract period. Maverick will run as a separate Cohesive brand, with customers gaining Cohesive's lead re-engagement features.
The signal: The deal fits a broader push to embed AI into trade-business software. In January, Simpro acquired AI customer-engagement tool DelightDealroom has a profile for this one. Try Dealroom →, while larger rival ServiceTitan began piloting roofing tools in October, focused on job operations rather than prospecting. With no price disclosed and limited evidence on Maverick's scale, this looks like a strategic product tuck-in — but it highlights the value of specialized tools that solve the trades' hard-to-reach customer problem.
Read more: finance.yahoo.com
Image credit: Generated with Gemini
