S
simPRO
Other B2B Software · Brisbane, Australia · Founded 2002
End-to-end business management solution for the trades and services industry MoreLess
simPRO provides field service management software for the trade and field service industry. The company offers a comprehensive solution that streamlines operational workflows, from job quoting and scheduling to asset tracking and invoicing. Its software integrates with existing accounting software, facilitating a seamless financial workflow. The platform also includes features for managing plumbing and HVAC businesses, demonstrating its adaptability to specific trade needs.
simPRO enhances cash flow management by enabling businesses to accept payments from various channels, including the office and a customer portal. The mobile application, Simpro Mobile, further improves efficiency by allowing technicians to manage their work in the field and has integrations with payment processing providers. The company also offers Simpro Digital Forms, which allows users to create and complete digital forms in the field, populating data directly from their Simpro Premium build. The company targets businesses in the trade and field service industry, including plumbing, HVAC, and electrical services. Its business model is based on providing a subscription-based software-as-a-service (SaaS) platform.
Keywords: field service management, trade industry, operational workflows, job quoting, scheduling, asset tracking, invoicing, payment processing, mobile application, digital forms
Company overview
simPRO company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2002
- Headquarters
- Brisbane, Australia
- Employees
- 681
- Open positions
- 19
- Dealroom signal
- 91.8
- Investment activity
- 2 companies · latest Jan 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
simPRO funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Nov 2021 | $350M | — | K1 Investment Management · Level Equity | ↗ |
| EARLY VCOther financing | Dec 2019 | $16M | $66M | Undisclosed | ↗ |
| SERIES AOther financing | Oct 2016 | $26M | $104M | Level Equity | ↗ |
Growth signals
simPRO website traffic
Latest recorded traffic for simPRO is 180K monthly website visits, up 20% over the last three months. simPRO's team grew 11.1% over the past year.
Hiring
Open positions at simPRO
Current openings linked to this company in Dealroom.
Comparisons
simPRO compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
simPRO investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
DelightAustin, United StatesOmnichannel support and WhatsApp marketing for ecommerce
→
BigChangeLeeds, United KingdomAn award winning technology allows to plan, manage, schedule, and track mobile workforce in an intuitive all-in-one solution
$132Mvaluation
Talent graph
simPRO's talent
Source: Dealroom Talent Intelligence.
Investors
2 investors on simPRO's cap table
Sourced from Dealroom's funding and investor records.


Global footprint
Where simPRO has talent and traffic
team presence
In the news
Latest news about simPRO
Recent press, funding announcements, and product moves mentioning simPRO — open to read from the original sources.
Market sentiment
What the market is saying about simPRO
An AI-synthesized read of the highest-engagement posts about simPRO on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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