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simPRO

Other B2B Software · Brisbane, Australia · Founded 2002

End-to-end business management solution for the trades and services industry MoreLess

simPRO provides field service management software for the trade and field service industry. The company offers a comprehensive solution that streamlines operational workflows, from job quoting and scheduling to asset tracking and invoicing. Its software integrates with existing accounting software, facilitating a seamless financial workflow. The platform also includes features for managing plumbing and HVAC businesses, demonstrating its adaptability to specific trade needs.

simPRO enhances cash flow management by enabling businesses to accept payments from various channels, including the office and a customer portal. The mobile application, Simpro Mobile, further improves efficiency by allowing technicians to manage their work in the field and has integrations with payment processing providers. The company also offers Simpro Digital Forms, which allows users to create and complete digital forms in the field, populating data directly from their Simpro Premium build. The company targets businesses in the trade and field service industry, including plumbing, HVAC, and electrical services. Its business model is based on providing a subscription-based software-as-a-service (SaaS) platform.

Keywords: field service management, trade industry, operational workflows, job quoting, scheduling, asset tracking, invoicing, payment processing, mobile application, digital forms

Company overview

simPRO company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2002
Headquarters
Brisbane, Australia
Employees
681
Open positions
19
Dealroom signal
91.8
Investment activity
2 companies · latest Jan 2026
Capital deployed
Preferred round
ACQUISITION
client focusb2bbusiness modelSaaSsectorHard TechindustryEnterprise Software

Valuation & funding

simPRO funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VCOther financing Nov 2021 $350M K1 Investment Management · Level Equity
EARLY VCOther financing Dec 2019 $16M $66M Undisclosed
SERIES AOther financing Oct 2016 $26M $104M Level Equity
Showing 3 recorded eventsUnlock the complete deal history →

Growth signals

simPRO website traffic

Latest recorded traffic for simPRO is 180K monthly website visits, up 20% over the last three months. simPRO's team grew 11.1% over the past year.

Latest monthly visits180K 3-month web change+20% 1-year team growth+11.1%
Monthly website visits47 observations · Jan 2022–Jul 2026
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Comparisons

simPRO compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

simPRO's talent

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Team profiled 26 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

2 investors on simPRO's cap table

Sourced from Dealroom's funding and investor records.

Series A 1 investor entered at this stage
Level Equity
Series B+ 1 investor entered at this stage
K1 Investment Management

Global footprint

Where simPRO has talent and traffic

Workforce by country
9 countries with
team presence
🇦🇺 Australia43.9%
🇺🇸 United States25.8%
🇬🇧 United Kingdom21.4%
🇳🇿 New Zealand7.3%
🇨🇦 Canada0.7%
Top 5 of 9 shown

In the news

Latest news about simPRO

Recent press, funding announcements, and product moves mentioning simPRO — open to read from the original sources.

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Market sentiment

What the market is saying about simPRO

An AI-synthesized read of the highest-engagement posts about simPRO on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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