Entain to buy Poland's biggest bookmaker STS, taking Juroszeks into CEE arm
What's the deal? Entain, the owner of LadbrokesDealroom has a profile for this one. Try Dealroom → and CoralDealroom has a profile for this one. Try Dealroom →, plans to acquire STS HoldingDealroom has a profile for this one. Try Dealroom →, Poland's leading sports betting operator. The offer has backing from STS's two major owners, Mateusz Juroszek and Zbigniew Juroszek, who together hold a 70% stake.
What are the terms? The Juroszek family will reinvest part of the sale proceeds into Entain CEEDealroom has a profile for this one. Try Dealroom →, the division running central and eastern Europe operations, in exchange for a 10% stake. Mateusz Juroszek will join the Entain CEE board and continue to lead STS.
What does STS do? Founded in 1997, STS is the biggest betting network in Poland and holds licences in the UK and Estonia. It operates an omnichannel model spanning retail and online.
What's the endgame? Entain sees room to grow, betting that STS is positioned to benefit if Poland fully liberalises online casinos. "Expansion across Central and Eastern Europe remains a core component of our growth plans," said chief executive officer Jette Nygaard-Anderson.
Why now? The deal fits Entain's broader strategy of buying leading operators in regulated, growing markets. It follows the company's earlier investment in SuperSport in Croatia, deepening its regional platform.
The signal: Entain is consolidating central and eastern Europe under one roof, using local founders as reinvesting partners to keep management continuity. The structure keeps the Juroszeks aligned with the region's growth while handing Entain a dominant position in a fast-growing market.
Read more: igamingafrika.com
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