Supersport

About Supersport

Founded in 2000 by Danko Ćorić, SuperSport d.o.o. is a Croatian gambling operator offering sports betting, online casino games, poker, and lottery services. The company began with a retail sports betting network and launched its proprietary online sports betting platform and app, Sporti, in 2010. This expansion led to SuperSport securing over 50% of the market share in Croatia. The company further broadened its offerings by launching an online casino in 2017, quickly establishing itself as a market leader in that segment.

SuperSport operates in the regulated Croatian market, serving clients through both its physical branches and its online platforms. Its business model revolves around providing a wide range of gambling and betting options. The company generates revenue from the stakes placed on its sports betting, casino, poker, and lottery games. SuperSport has also engaged in significant marketing initiatives, including becoming the title sponsor for the Croatian Football Cup and the top-tier football league, the SuperSport HNL.

The company has undergone significant ownership changes. In 2018, the SAZKA Group acquired a controlling stake, which was later transferred to EMMA Capital, an investment firm founded by Jiří Šmejc. By early 2022, EMMA Capital became the dominant owner after buying out founder Danko Ćorić's remaining stake. In a major strategic move, global sports betting and gaming group Entain plc partnered with EMMA Capital to form Entain CEE. In November 2022, Entain CEE completed the acquisition of SuperSport for approximately €920 million, with Entain holding 75% of the economic rights. This acquisition established a strategic platform for expansion into the Central and Eastern European (CEE) market. Radim Haluza serves as the CEO of SuperSport and leads Entain CEE.