Alistar buys Microsoft partner TCOG, hitting €160M turnover and 930 staff
What's the deal? Belgian IT service provider and consultancy AlistarDealroom has a profile for this one. Try Dealroom → has acquired TCOGDealroom has a profile for this one. Try Dealroom →, a Microsoft partner with about 100 employees across Belgium, the Netherlands and India. The deal lifts Alistar to more than 930 staff and €160 million in annual turnover.
What does TCOG do? It is a Microsoft specialist focused on fashion and retail, supporting retailers and wholesalers with ERP implementations on Microsoft Dynamics 365, automation, integrations and process optimisation. TCOG also owns industry-specific tools including itSuitsFashion 365 and Integration Manager.
Why now? Fashion and retail face margin pressure, rising customer expectations, the shift to omnichannel and supply chain disruptions. Alistar frames the deal as a way to add sector expertise as automation becomes more urgent.
What's the endgame? Alistar wants to pair TCOG's retail and supply chain knowledge with its own data and AI capabilities. "Trust in AI is high, but many organizations still find it difficult to take the step towards concrete results," said Alistar chief executive officer Jan HofmanDealroom has a profile for this one. Try Dealroom →.
What changes for customers? TCOG keeps its focus on integrated fashion and retail solutions while gaining Alistar's scale and network. "Our customers and colleagues can count on continuity and new growth opportunities," said TCOG chief executive officer Francis Adams.
The signal: The purchase continues a run of consolidation for Alistar, a full-service technology partner with offices in Belgium, the Netherlands and France that made a double acquisition in the Dutch market earlier in 2026. It reflects how mid-market IT consultancies are buying niche Microsoft specialists to deepen sector expertise and add AI capacity.
Read more: Consultancy.nl
