Ex-Amazon exec's supply chain startup Auger raises $50M Series B
What's the deal? Auger, a Bellevue, Washington-based supply chain technology startup founded by former Amazon executive Dave Clark, has raised $50 million in Series B funding. Eclipse Ventures led the round, with existing backer Oak HC/FTDealroom has a profile for this one. Try Dealroom → also participating. The financing brings Auger's total funding to $150 million.
What's the endgame? Auger sits on top of a company's existing systems — ERP, warehouse management, transportation, and demand planning tools — and unifies the data into a single operating layer. Using AI agents and traditional optimization models, it makes routine supply chain decisions and executes them automatically, flagging exceptions for human review.
The customers: The company employs about 130 people and counts Meta's virtual and augmented reality division, sports merchandise firm Fanatics, and Kimberly-Clark among its clients. Clark said roughly 85% of decisions in the process Auger manages at Fanatics happen autonomously, with a goal of reaching the mid-90s. Another eight to 10 companies are in contract negotiations or pilots.
Why now? Clark said Auger raised the Series B early, before it needed the cash, to avoid the distraction of fundraising. His pitch runs counter to fears that general-purpose AI models will consume enterprise software: he argues those models can generate insights but cannot run a supply chain without deep domain expertise.
What could go wrong? Building specialised software for supply chains is unforgiving. "Many a pure technology company died on the hill of supply chain over the last decade," Clark said. "You really need to understand the complexity and the contextual requirements."
Clark spent 23 years at Amazon, rising to lead its worldwide operations and later its worldwide consumer business. He left in 2022 to become chief executive officer of freight forwarder Flexport, but the tenure lasted under a year. He launched Auger in 2024 with a C-suite drawn heavily from Amazon, plus leaders from Johnson & Johnson, Microsoft, and Salesforce. In March 2026, Auger was named a premier supply chain partner on Microsoft Fabric.
The signal: The round lands in the top 10% of all US Series B rounds in enterprise software by size, a bet that vertical, expertise-heavy software can withstand the rise of frontier AI rather than be swept away by it.
Read more: GeekWire
