Birdsview raises €2.5M Seed to replace CRM tools and agencies with an AI agent
What's the deal? Leipzig-based BirdsviewDealroom has a profile for this one. Try Dealroom → has raised €2.5 million in a Seed round led by Fortino VenturesDealroom has a profile for this one. Try Dealroom → and NewionDealroom has a profile for this one. Try Dealroom →, with earlier backer TGFSDealroom has a profile for this one. Try Dealroom → also participating. The money will fund the expansion of Avys, its AI email marketing agent for online shops.
What's the endgame? Founded in 2023 by data scientists Tim Kuesters and Ozan Brochwitz-Tuerker, Birdsview built Avys to run e-commerce retention messaging end to end. It claims the system handles work that has traditionally required both CRM software and the agency that operates it.
Why now? The company says customer acquisition costs have risen 222% over the past eight years, yet the retention software most retailers rely on still depends on human effort. Traditional email tools require a dedicated person to segment customers, set delivery rules, and write content — and many retailers pay an agency three to five times the software licence to do it.
Birdsview argues the problem persists by design: agencies account for roughly 40% of incumbents' revenue, so vendors have little incentive to automate them away.
What's the product? Avys reads a retailer's catalogue, decides what to say to each customer and when, and writes individual emails in the brand's voice. Its product-intelligence layer now spans 1.2 million labelled products across 60 industries, learning from 52 million email interactions a month.
The company reports that brands using Avys see three times more clicks and eight times more revenue per email.
What could go wrong? Birdsview's founders previously ran a CRM agency — the exact model Avys aims to make obsolete. "Avys isn't a better tool – it's the worker," said Brochwitz-Tuerker, betting that its accumulated data becomes harder to copy with each new customer.
The signal: The round sits at the 55th percentile for deal size, a mid-sized bet on a fast-shifting sector. "I am excited to be partnering with Ozan and Tim as they disrupt the $56Bn retention SaaS and services market," said Fortino Ventures partner Wouter Goossens — a wager that AI agents, not better tooling, are where retention software is headed.
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Image credit: Generated with Gemini
