Super.com raises $65M Series D from TPG at $1.2B valuation
What's the deal? Super.com raised $65 million in a Series D round led by private equity firm TPG, valuing the Toronto-based startup at $1.2 billion. The savings super app, aimed at everyday Americans, plans to use the capital to expand AI-powered features and member benefits.
Who's backing it? TPG led the round. The firm said Super.com is "purpose-built for value-conscious consumers, providing access to meaningful benefits and rewards through a single, easy-to-use platform."
What does it do? Founded in 2016, Super.com offers savings, cashback, and credit-building tools to users regardless of income or credit score. Its flagship membership, Super+, has grown to nearly 1 million members and bundles more than 15 benefits — hotel discounts, cashback, a secured charge card, and cash advances — for a single monthly fee.
By the numbers: The app has put more than $1 billion back in customers' pockets in direct savings since 2016. The company said it has surpassed $200 million in net revenue.
What's the endgame? Super.com wants to be a mass-market savings platform, comparing its membership model to CostcoDealroom has a profile for this one. Try Dealroom → and Amazon Prime. "Costco proved millions of Americans will pay for a membership that genuinely saves them money," said chief executive officer and co-founder Hussein Fazal. "This Series D helps us put that app in front of every American."
What's the money for? The capital will fund new product categories and deepen AI investments. A redesigned app now surfaces personalised suggestions — showing hotel deals to a member who just booked a flight, or credit-building options to one who took a cash advance.
Why now? Super.com recently became NASCAR's official savings partner, exposing the app to the racing series' 70 million fans — an audience that overlaps with the value-conscious households it targets.
The signal: Backing from TPG, a marquee private equity investor, signals institutional confidence in subscription-based consumer fintech built for lower- and middle-income Americans — a market long underserved by premium rewards programs.
Read more: AP News
