Super.com

Super.com operates as a technology company focused on providing a savings-oriented "super app" for consumers.

The company was founded in April 2016 by Hussein Fazal and Henry Shi, initially launching as SnapTravel. Fazal, a serial entrepreneur who previously co-founded and sold the ad optimization company AdParlor, and Shi, a Google alum, both leveraged their computer science backgrounds from the University of Waterloo to create the initial product. Their first offering, SnapTravel, allowed users to book hotel deals through messaging platforms like SMS and WhatsApp. Recognizing their customers' core need was not just saving on travel but on all expenses, the company evolved. It rebranded from Snapcommerce to Super.com in October 2022, shifting its headquarters from Toronto to San Francisco and expanding its mission into the broader fintech space.

Super.com's business model is diversified, generating revenue from multiple streams including membership fees for its Super+ program, interchange fees from its payment card, transaction margins, and affiliate marketing. The company targets everyday consumers, particularly those with lower incomes or credit scores, who are looking to save money and improve their financial standing. The platform functions as an all-in-one application where users can access a variety of financial services and savings opportunities. This ecosystem includes SuperTravel for discounted hotel bookings, SuperShop for deals on consumer products, and financial tools. Key financial products include the SuperCash card, a cashback card that helps users build credit by reporting payments to credit bureaus, and cash advances. The Super+ premium membership offers users additional benefits like increased cashback and exclusive deals.

The company has achieved significant milestones, processing over $2 billion in sales and saving its more than 5 million customers over $150 million. Super.com has secured substantial venture capital, raising over $150 million from investors including Inovia Capital, Lion Capital, and notable individuals like NBA star Steph Curry and Shopify president Harley Finkelstein. The firm was named the 5th fastest-growing company in North America by Deloitte in 2021 and the 11th by the Financial Times in 2023.

Keywords: savings app, cashback rewards, credit builder, travel deals, fintech, financial wellness, mobile commerce, hotel booking, cash advance, online marketplace, consumer savings, debit card, SuperCash, Hussein Fazal, Henry Shi, SnapTravel, Snapcommerce, e-commerce, financial services, loyalty programs