Sell It9 raises C$4.1M seed to scale recommerce trade-ins and enter the US
What's the deal? Toronto's Sell It9 has raised C$4.1 million in seed funding to expand its "recommerce" trade-in platform and begin moving into the United States.
The round was led by BDC Capital's Seed Venture Fund, with backing from new investors AQC CapitalDealroom has a profile for this one. Try Dealroom → and Anges QuébecDealroom has a profile for this one. Try Dealroom →, alongside existing investor MaRS IAFDealroom has a profile for this one. Try Dealroom →.
Founded in 2024 by Oswaldo AlvarezDealroom has a profile for this one. Try Dealroom → and Josh GuttmanDealroom has a profile for this one. Try Dealroom →, Sell It9 lets consumers swap old electronics for store credits and discounts, sending items to refurbishing partners instead of landfills.
Why now? Sell It9 pitches itself as an alternative to tossing household items or wrestling with platforms like Facebook Marketplace.
Co-founder and chief technology officer Alvarez said he sees room to help consumers "skip the marketplace drama," from price-haggling to meeting strangers in person.
The capital will grow its 14-person team, expand across Canada, enter the US, and move into new categories like luxury purses, luggage, and eyewear.
What could go wrong? US expansion means competing in a far larger and more crowded recommerce market.
So far, Sell It9 has helped 3,900 Canadians trade over 6,000 items — from cameras to phones — worth more than $2.4 million combined, through 25 merchants and over 100 refurbishers. Scaling that network across borders is the test.
The signal: With Sell It9 still at the early stage, the seed round's backing from a government-linked anchor in BDC Capital alongside Québec angel network Anges Québec and MaRS IAF reflects a distinctly Canadian institutional bet on recommerce — one the startup must now prove can travel south of the border.
Read more: BetaKit
