Vivood raises €5M to expand its nature-focused hotel brand

What's the deal? Vivood Group, a Spanish hotel management company that specialises in distinctive landscape hotels, has brought two new investors into its shareholder structure. Topcal Investment and Laproe made a combined €5M investment to accelerate the company's growth in Spain and internationally.

The new backers join existing shareholders Angels — the investment vehicle of Mercadona owner Juan Roig — and Vivood founder Daniel Mayo.

Why now? Vivood is in the middle of an ambitious expansion. It has a landscape hotel under development in Madrid and management agreements or projects in the works across Tenerife, Málaga, Barcelona, and Huesca. The fresh capital should help it execute on that pipeline.

The company operates across the full hotel development chain — from feasibility studies and concept design to architecture, oversight, and asset management. Its strategy centres on properties in singular locations, both natural and urban, blending a differentiated guest experience with investor returns.

What could go wrong? Boutique and nature-focused hospitality is a crowded niche in Spain, where tourism is booming but regulatory pushback against over-tourism is intensifying. Expanding into multiple new markets simultaneously also carries execution risk, particularly for a relatively young operator.

The signal: Vivood's shareholder base now blends Spain's grocery empire (Mercadona's Juan Roig via Angels) with founders from healthcare, aviation, and design — an unusual coalition that reflects how experience-led hospitality is drawing capital from well beyond traditional hotel investors. The bet is that "landscape hotels" can become a repeatable, asset-light brand in a market where anti-mass-tourism sentiment is actively pushing destinations toward lower-volume, higher-value stays.

Read more: hosteltur.com