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GeoSteel completes Georgia's first $20M sustainability-linked bond programme

What's the deal? Georgian steel manufacturer GeoSteelDealroom has a profile for this one. Try Dealroom → has completed the full cycle of the country's first sustainability-linked bond (SLB) programme, issuing a total of $20M in bonds across two tranches. The company, supported by investment bank Galt & Taggart, repaid the debt within its predetermined timeframe.

The first tranche, issued in April 2023 for $15M, carried a 9% interest rate. The second tranche of $5M was placed at 8.50%, after oversubscription hit 150% of the offered volume. Across both tranches, the company attracted 75 investors, with a two-year maturity period.

Why now? GeoSteel said it chose SLBs over traditional debt to embed accountability into its financing structure. Unlike conventional bonds, SLBs tie financial terms to specific environmental, social, and governance (ESG) targets — giving the issuer an incentive to hit sustainability benchmarks.

"Unlike traditional borrowing instruments, SLBs gave us the opportunity to demonstrate tangible progress in workplace safety and emissions reduction," the company said. "This step helped us attract a more diversified investor base and secure better financing conditions."

Within 18 months of issuance, GeoSteel reported improved workplace safety metrics, hit CO2 emissions reduction targets ahead of schedule, and met KPI targets that enabled early repayment.

What could go wrong? SLBs have faced criticism globally for setting unambitious targets or lacking robust verification mechanisms — a practice sometimes dubbed "greenwashing." Georgia's capital markets remain relatively small and illiquid, which could limit how easily the model scales to other issuers. Whether future heavy-industry players can replicate GeoSteel's oversubscription and improved pricing remains to be seen.

The signal: GeoSteel's successful SLB programme — the first of its kind in Georgia — suggests that even in relatively small capital markets, ESG-linked instruments can generate strong investor appetite, as evidenced by the 150% oversubscription on the second tranche and the improved 8.50% rate. For a breakout-stage heavy-industry player in a market where sustainable finance is still nascent, the precedent could open the door for other Georgian industrials to tap similar structures, potentially deepening a bond market that has historically been thin on corporate issuance.

Read more: georgiatoday.ge

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