Copenhagen's Everyday^ raises €2.5M pre-seed for smart home infrastructure
What's the deal? Copenhagen-based cleantech startup Everyday^ has closed a €2.5 million pre-seed round to develop integrated home infrastructure systems spanning energy management, air quality, and water. The company aims to turn homes into adaptive, intelligent nodes in Europe's energy transition.
Founded by serial entrepreneurs Morten Meisner-Jensen and Kaave Pour, Everyday^ develops integrated systems for residential environments, focusing on the coordination of home energy, air quality, and water infrastructure through connected hardware and software. The round drew a cross-sector investor base including Mark Ferguson of Generation Investment Management, Mathias Kamprad of the IKEA founding family (via Ikano/Inter IKEA), Joshua To (VP of Product Design for AI and Wearables at Meta), and Proptechfonden, represented by Kjersti Lund, CEO of Gehl.
Why now? Rising energy costs, grid pressure, and geopolitical instability are accelerating one of the largest infrastructure shifts the home has seen in decades. European demand for energy-efficient and connected living spaces continues to grow as consumers electrify their homes in search of efficiency and independence from fossil fuels — and stricter building standards push the same direction.
What could go wrong? The smart home space is crowded, with major tech companies and countless startups competing for the same customers. Hardware-heavy infrastructure plays require significant capital beyond a pre-seed round, and Everyday^ will need to prove its model quickly to attract follow-on funding. Consumer adoption of whole-home systems — as opposed to single smart devices — has historically been slow.
The signal: Pre-seed rounds for hardware-adjacent startups in Europe signal continued investor appetite for proptech and home infrastructure, even as broader venture funding remains cautious. The pre-seed will be used to build the first generation of Everyday^ systems, grow the team, and begin pilots across European homes. The bet is that the next wave of smart homes won't be built device by device, but through integrated systems designed from the ground up — and that a European player can own that space. Source: arcticstartup.com .
