Huddle Money

The firm operates primarily in the Australian and New Zealand general insurance market, targeting consumers directly with its own branded products and through white-label partnerships. Its business model centers on offering car, home, and contents insurance through a digital-first platform, simplifying the process from quote to claim. Revenue is generated through the sale of these insurance policies. The company partners with established insurers, such as Hollard Insurance Company in Australia and Tower Insurance in New Zealand, who underwrite the policies. This structure allows Huddle to focus on the customer experience and technology platform while relying on its partners' underwriting capacity.

Huddle provides several tiers of insurance coverage. For automotive clients, it offers Third Party Property Damage as a basic option, along with two levels of comprehensive insurance: a standard Comprehensive Cover and Huddle Black Comprehensive, which includes enhanced benefits like choice of repairer and higher claim limits. A 'Pay As You Drive' option is also available for customers driving less than 15,000 km annually, potentially reducing their premiums. Beyond its direct-to-consumer brand, Huddle's technology is packaged into a widget that can be embedded into the apps and websites of partner companies, such as WeMoney and Telstra, allowing their customers to purchase insurance seamlessly. The company became a certified B Corporation in April 2017, signifying a commitment to social and environmental performance.