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YouSet
The smart way to buy home and car insurance
About YouSet
YouSet operates as an online insurance marketplace in Canada, allowing users to compare and purchase insurance policies. The platform focuses on personal lines of insurance, including home, automobile, condominium, and tenant coverage.
Read full description
The company's value proposition centers on simplifying the insurance procurement process. Prospective clients can receive and compare quotes from several major Canadian insurance companies in under four minutes. The entire transaction, from quote to purchase, can be completed directly on the YouSet platform through a secure online checkout system.
Post-purchase, customers are provided with a personal online account to manage their policies. This portal allows for policy modifications and access to support. The business model is that of a digital insurance broker, earning revenue through commissions from the insurance carriers for the policies sold via its platform. The service is offered to consumers at no direct cost, with no hidden fees.
At a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Montreal, Canada
- Employees
- 31
- Open positions
- 4
- Dealroom signal
- 77.6/100
- Industry
- Fintech
- Sub-industry
- Insurance
- Sector
- Fintech, Car Insurance, Insurtech Distribution and Brokerage, House and Property Insurance, PandC Insurance, Vehicle Insurance
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning YouSet.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Aug 2024 | $2.6M | $10M | Jim Texier · Phil Gibson · Joe Canavan · Nicolas Bouchard | ↗ |
| SEED✓Equity / VC | Aug 2022 | $1.5M | $6.2M | Joe Canavan · Nicolas Bouchard · Neil Mitchell · Don Fox | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for YouSet is 160K monthly website visits, up 92.8% over the last three months. YouSet's team grew 14.8% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed8 investors entered at this stage
Joe Canavan
Nicolas Bouchard- NMNeil Mitchell
Don Fox
Mike George
Michel Lozeau
Jim Texier
Phil Gibson
Other known investors3 additional known investors
District 3 Innovation
Exo10
Founder Institute
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about YouSet on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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