Hellas Direct

The company operates primarily as a direct-to-consumer and business-to-business provider of non-life insurance, focusing on motor, motorcycle, and home insurance. Its business model leverages a proprietary, in-house technology platform to manage the entire customer journey, from underwriting to claims processing. This digital approach creates a lean cost structure, enabling Hellas Direct to offer competitively priced products directly to consumers and, more recently, through a multi-channel distribution model that includes insurance brokers and agents. Revenue is generated from the premiums underwritten, which amounted to €155 million by the end of 2023.

Serving over 1.4 million customers, Hellas Direct has expanded its operations from Greece to Cyprus and Romania, with plans for further expansion across central and southern Europe. The company's product suite is designed for flexibility, offering services like per-day insurance, which was a market first. Key features include FastTrack claims, which settles a significant portion of claims within 24 hours, and Wallet+, a digital wallet that facilitates vehicle-related financing through partner banks. The company is also developing products focused on climate change resilience and sustainability, such as financing for energy-efficient home upgrades. The company has received multiple accolades, including being listed in the Financial Times' FT 1000 for Europe's fastest-growing companies five times.