Molinos buys Tía Maruca, its fifth acquisition this year
What's the deal? Molinos Río de la PlataDealroom has a profile for this one. Try Dealroom →, the food company controlled by Argentina's Luis Perez Companc, has agreed to acquire 100% of biscuit brand Tía MarucaDealroom has a profile for this one. Try Dealroom →. The deal, announced in November 2026, confirms Molinos' entry into the biscuit business. Terms were not disclosed.
Why now? The purchase builds on Molinos' earlier move into biscuits this year, when it bought the La Providencia factory in Tucumán. Now it pairs that manufacturing capacity with a recognised brand.
What's the endgame? Molinos wants to use its scale to grow Tía Maruca into more homes. "Tía Maruca is a brand that is very dear to Argentines. Our commitment is to protect its essence and strengthen it with our industrial, commercial, and brand-building capabilities," said chief executive officer Agustín Lanis (translated from Spanish).
The deal is Molinos' fifth acquisition this year. The company also bought NotCo's businesses in Argentina and Uruguay, the Salta winery Etchart, and the Tucumán factory, moving into new categories across its portfolio.
What could go wrong? Tía Maruca pits Molinos against entrenched rivals such as ArcorDealroom has a profile for this one. Try Dealroom → and Mondelez. Its success will hinge on whether the company can push the brand beyond its current foothold, with the reported agreement covering Argentina and some regional markets.
The signal: The acquisition reinforces the strategy Perez Companc set in motion after taking operational control of the family business, following an internal reorganisation announced in May 2024. Molinos is betting that buying distribution, factories, and brands is the fastest route to diversifying its food empire.
Read more: lanacion.com.ar
Image credit: Bycroft Boy
