Insurance-claims startup Loti raises $3.35M in first offering
What's the deal? LōtiDealroom has a profile for this one. Try Dealroom →, an Alameda, California company that pairs public adjusting services with technology to help homeowners manage property insurance claims, has raised $3.35 million from 17 investors, according to a November 12 SEC filing. The amount is part of a wider equity offering of up to $5.1 million.
The details: The first sale occurred October 26, leaving $1.75 million of the offering unsold at filing. Loti reported a $10,000 minimum investment and listed its industry simply as "Other."
What's the endgame? Loti’s licensed public adjusters organize, document, and negotiate claims on behalf of policyholders, splitting each claim into workstreams such as dwelling repairs, personal property, and additional living expenses. Its tools include 3D LiDAR scans to capture damaged properties and AI systems that organize records and flag missing information.
Why now? Founder and chief executive officer Mike Yurochko started the business after his family recovered from a 2019 California wildfire. Proceeds will support working capital, including salaries.
By the numbers: This is Loti’s first Form D, likely its first priced outside round. Among California offerings filed in the same window, it ranks larger than 30%, against a state median of $17.5 million.
The signal: A Form D reflects reported sales toward an offering, not a fully closed round — so Loti’s raise remains in progress. Its pitch bets that disaster recovery, a process many homeowners navigate alone, can be reorganized around software and specialist adjusters.
Read more: coverager.com
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