Hatz AI raises $24M series A to turn MSPs into AI builders
What's the deal? Hatz AIDealroom has a profile for this one. Try Dealroom →, a New York-based AI platform for managed service providers (MSPs), has raised $24 million in series A funding. Nadia PartnersDealroom has a profile for this one. Try Dealroom → led the round, joined by Vestigo VenturesDealroom has a profile for this one. Try Dealroom → and The Private Shares FundDealroom has a profile for this one. Try Dealroom →.
What does it do? Hatz AI sells an AI operating system through MSPs rather than directly to businesses. That lets providers build, customise, and deploy AI tools — chat, automations, and analytics — for their small-business customers while keeping control of data and costs.
Why now? Chief executive Jimmy Hatzell said demand for AI services is accelerating among small firms. "Small businesses are trying to figure out how to transform themselves right now into being AI-first or AI-native, and it's a job that's very, very hard to do without help," he told CRN.
By the numbers: Hatz says its partner base tripled year over year, with revenue growing faster still. Its network now spans thousands of MSPs across about 10 countries, and the company has issued more than 15,000 AI certifications globally.
What's the endgame? The funding will roughly double its 60-person workforce, with most hiring in engineering, AI research, and forward-deployed roles. A core focus is training MSP employees to build custom AI solutions rather than resell tools. "We're tripling down on these efforts to turn MSP employees into forward-deployed builders," Hatzell said.
Part of the money goes to research, including a proprietary benchmark called SMB1 — roughly 500 tasks that score AI models on completion rate, complexity, and cost. Hatz used the results to rebuild much of its platform over two months.
What could go wrong? Competition is intensifying. Channel players such as Pax8 are expanding AI-resale programs, and established MSP-software vendors are adding AI features — raising the question of whether Hatz can convert reported demand into durable adoption.
The signal: At $24 million, the round sits above roughly 90% of all-time series A deals in enterprise software, a sign of investor appetite for infrastructure that helps smaller firms adopt AI through providers they already use.
Read more: crn.com
Image credit: Generated with Gemini
