Urbanista goes Swedish again as CEO leads buyout
What's the deal? UrbanistaDealroom has a profile for this one. Try Dealroom →, the Swedish headphone brand, is being acquired by chief executive officer Magnus Wistam and Daniel SoussanDealroom has a profile for this one. Try Dealroom →, who are buying the bulk of the company. Terms were not disclosed.
Why now? Urbanista has had several rocky years since its previous owner released it in 2023, with revenue and results dropping sharply. "I see big potential," Wistam said (translated from Swedish), framing the deal as a fresh start.
What's the endgame? The buyout returns the brand to Swedish hands. "After many years of foreign ownership, Urbanista is a Swedish company again," Wistam said (translated from Swedish).
The backstory: Strax sold Urbanista to its lender, P Capital PartnersDealroom has a profile for this one. Try Dealroom →, in December 2023 for €25 million — about US$33.2M — using the proceeds to repay loans. Strax said the brand had performed well but was held back by the group's financial difficulties.
The signal: A management-led buyout could give Urbanista more room to grow after years constrained by its owners' finances. Whether that holds depends on the deal's terms and financing, which have not been confirmed.
Read more: breakit.se
Image credit: modestoweller
