Thailand's Horizon Group raises $12.5M to expand beyond sleep
What's the deal? Thailand's Horizon GroupDealroom has a profile for this one. Try Dealroom → has raised $12.5 million in a Series A round from Vertex Ventures Southeast Asia & India. The Bangkok-based consumer wellness company will use the money to expand its flagship brand, LunioDealroom has a profile for this one. Try Dealroom →, beyond sleep products into ergonomics, recovery, and beauty.
What's the endgame? Founded in 2017, Lunio built its business around mattresses, adjustable beds, and cooling bedding, operating as a direct-to-consumer sleep brand in Thailand and Taiwan. Now it wants to become a broader wellness platform.
"We are building a wellness technology ecosystem for Asia Pacific, rooted in science and designed to help people feel, move and look better every day," said founder and chief executive officer Robert Fong.
Through its in-house arm, Lunio Labs, the company develops products drawing on sleep science, material science, and ergonomics. Planned categories include ergonomic furniture, recovery and massage devices, and beauty technology such as facial devices and LED therapy.
Why now? The round funds product development and expansion across the Asia Pacific, where Horizon already operates in Thailand, Taiwan, Vietnam, and Malaysia. Online purchasing is gaining traction across Southeast Asia, opening opportunities for digital-first brands in categories long dominated by offline retailers.
At-home wellness devices also present a growth market, with adoption across much of the region still developing compared with the US, Japan, and South Korea. Horizon's pitch is a science-led approach at more accessible prices, positioning Lunio against premium international brands.
Puiyan Leung, partner at Vertex Ventures Southeast Asia & India, said Lunio had demonstrated the potential to scale regionally, pointing to its position in Thailand and Taiwan and growing interest in health-conscious living. The firm said it would support Horizon as it develops into a broader wellness technology company.
The signal: The deal lands amid selective regional funding, with Vertex backing early-stage technology companies and recent Thai rounds including Konvy's $22 million Series B. Horizon's bet is that one science-led brand can stretch across sleep, recovery, and beauty as e-commerce reshapes how the region shops for wellness.
Read more: dealstreetasia.com
Image credit: Generated with Gemini
