Gravity raises $15M to rewire India's interior materials supply chain
What's the deal? Gravity, an Indian B2B platform for interior building materials, has raised $15 million in a round co-led by 3one4 CapitalDealroom has a profile for this one. Try Dealroom → and Info Edge VenturesDealroom has a profile for this one. Try Dealroom →, with Genesia VenturesDealroom has a profile for this one. Try Dealroom →, Alteria CapitalDealroom has a profile for this one. Try Dealroom →, and angel investors also joining. The financing combines equity and debt, though the split was not disclosed.
What does it do? Gravity, which operates as Origina Design Systems, serves design-and-build studios, architecture firms, and modular showrooms. It consolidates established businesses in the modular kitchen and wardrobe ecosystem onto a common technology, distribution, and logistics backbone to improve pricing visibility, availability, and fulfilment.
Why now? India's roughly $15 billion design-specified materials market remains fragmented, with professional buyers sourcing from a scattered web of agents, distributors, and single-category sellers. Gravity's founders argue that the people specifying materials have changed, but the way they buy has not.
Who's behind it? Co-founders Saurabh Jain and Lalit Mittal both come from Livspace, where Jain served as chief executive officer for India and Mittal as chief business officer across 30 markets. By integrating operating businesses from the start, Gravity began with a multi-hundred-crore revenue base and positive EBITDA.
What's the endgame? The company will use the funds to add product categories — including doors, windows, lighting, and wall surfaces — expand warehousing and distribution, and acquire more operating businesses. The aim is deeper ties with studio clients and a "Gravity first" position in the trade.
The signal: The round reflects a bet that fragmented supply chains need more than software. Rather than layering an app over scattered suppliers, Gravity is buying and merging the businesses themselves, running them on a shared operational base — an approach 3one4 Capital calls "category-defining infrastructure."
Read more: prtimes.jp
Image credit: Generated with Gemini
