Ticketure buys Foglight Solutions to pair ticketing with Salesforce
What's the deal? TicketureDealroom has a profile for this one. Try Dealroom → has acquired Foglight Solutions, a Salesforce implementation partner serving arts, culture, and non-profit organizations. Ticketure sells ticketing and admissions software to museums, attractions, and cultural organizations. Terms were not disclosed.
Why now? The two have worked together for years, feeding ticketing data into the Salesforce Customer 360 Platform for shared clients. "Bringing our teams together was a natural next step," said Steven Sunshine, chief executive officer of Ticketure.
What's the endgame? Ticketure wants to move from a ticketing platform to a full visitor engagement partner covering ticketing, membership, fundraising, and CRM. Foglight adds experience in donor and volunteer management, legacy-system migrations, and accounting integration for non-profits.
What changes for customers? Organizations get a single partner linking marketing campaigns to ticket sales, measuring return on investment, and automating workflows — such as acting when a donor visits. Ticketure promises faster implementations and a more consistent experience from first conversation to go-live.
Founded in 2017 and based in Portland, Oregon, Foglight helps clients build a complete view of their constituents. "Our customers want one partner who understands both how they sell tickets and how they build lasting relationships with visitors and donors," Sunshine said.
The signal: The deal follows Ticketure's April 2026 purchase of PatronManagerDealroom has a profile for this one. Try Dealroom →, extending a clear strategy to fuse admissions technology with Salesforce-based CRM for cultural organizations. It is a focused tuck-in in a specialized market, betting that venues want one vendor across the patron lifecycle.
Read more: AP News
Image credit: Generated with Gemini
