Fundraise

China's 3Chat.ai raises $1.5M to open its sales AI model to rivals

What's the deal? 3Chat.ai, a product of Shanghai Nuku Sanyan Technology, has raised US$1.38M in a seed-plus round. MiraclePlusDealroom has a profile for this one. Try Dealroom → and strategic investors backed the round, with Blue Lion Capital as financial adviser.

What does it do? 3Chat.ai sells an AI agent system to companies whose deals depend on multiple rounds of customer conversation. It covers understanding customers, making sales decisions, and executing follow-ups across more than 20 social and e-commerce channels — from domestic WeComDealroom has a profile for this one. Try Dealroom → to WhatsApp abroad.

The product play: The company plans to open Trio, its customer-operations model, to CRM vendors, system integrators, and channel partners. Trio is post-trained on authorised, anonymised merchant-customer conversations to sharpen tasks that general models handle poorly: clarifying needs, handling objections, and recommending at the right moment. 3Chat.ai will also release ConvertBench, an open benchmark for measuring sales performance.

Why now? The company reports hundreds of domestic clients across retail, beauty, and tech, naming XPeng, ByteDance, and Estée LauderDealroom has a profile for this one. Try Dealroom →. In an XPeng project in France, 3Chat.ai says it cut operating costs from €144,000 to €70,000, lowered cost per store visit from €250 to €148, and raised store conversion from 23% to 34%. These figures are company-reported.

What's the endgame? Opening Trio lets partners build sales-focused agents without starting from scratch, chief executive officer Tao Binjiang said. "We want to turn every scattered customer conversation into a sales result that can be advanced, verified, and closed," he said. Funds will go toward training the customer-operations model, customer acquisition, and expanding core teams.

What could go wrong? The pitch rests on measurable conversion gains, not just another branded chatbot. Partners will need to reproduce results like those claimed in the XPeng case — making the planned benchmark and real-world data the real test.

The signal: The round reflects a shift from AI that answers questions toward agents expected to drive purchases. Hong Kong's Omnichat recently raised US$10 million for agents spanning marketing, sales, and service — a sign that the market is moving from inquiry handling to deal-closing.

Read more: sohu.com

Image credit: Generated with Gemini

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