VeBoost OS raises €400,000 to bring AI to event budgeting
What's the deal? Cologne-based AI startup VeBoost OS has raised more than €400,000 (≈$448,890), with Berlin event agency Spreefreunde and its chief executive officer Tim Krannich taking a combined 17.67% stake. Other backers include RND Assets, Schiller BBV, dev5310, and Düsseldorf agency Rothkopf & Huberty.
What does it do? Founded in 2024 by Fabian Reintjes, VeBoost OS runs a platform that helps brands pick and assess event and sponsorship opportunities. Companies enter their target audiences, goals, KPIs, and budgets; the system compares these against roughly 20,000 event data points to recommend suitable events and forecast potential return on investment.
What's the endgame? The startup wants to replace gut-feel event spending with a data-led approach, with experts reviewing results before the final decision. Spreefreunde, meanwhile, is reshaping the traditional agency model by investing in AI applications across event and brand communication — VeBoost OS is its third such bet, after b.sure and Mandala Labs.
Why now? Economic pressure is mounting on the events industry as firms scrutinise marketing spend and demand measurable results. According to Invitario's 2026 Event Study, about half of surveyed event managers now have to justify the value of their events more thoroughly than before.
The signal: The raise is a small, early-stage bet on data-driven sponsorship decisions in the DACH market — a sign agencies are looking to prove the worth of live marketing with numbers, not intuition.
Read more: startbase.com
Image credit: TEDxYouthTheWoodlands
