Volaris Group acquires hospitality analytics firm Travel Trackers

What's the deal? Volaris GroupDealroom has a profile for this one. Try Dealroom → has acquired Travel TrackersDealroom has a profile for this one. Try Dealroom →, a hospitality data and analytics firm, for an undisclosed sum. The deal was announced in September 2026.

What each side brings: Travel Trackers, led by Tom and Kate, specialises in turning hospitality data into tools for customers. It joins ResRequestDealroom has a profile for this one. Try Dealroom →, a Volaris-owned reservations software provider.

What's the endgame? ResRequest plans to extend Travel Trackers' expertise across its own platform, MicrosDealroom has a profile for this one. Try Dealroom →, and the wider hospitality industry. The goal is to build new analytics and AI-led products together.

Why now? ResRequest said the two companies have collaborated for years. "Bringing Travel Trackers into ResRequest feels like a very natural next step," said Jill Bennett-Howes, chief executive officer of ResRequest.

The signal: Volaris Group, known for acquiring and holding niche software businesses, is deepening its bet on hospitality analytics. The move reflects a broader push to fold specialist data expertise into established platforms as travel operators seek smarter, AI-driven tools.

Read more: financialpost.com

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