Concert Golf Partners to buy Valspar host Innisbrook for $19.8M
What's the deal? Concert Golf PartnersDealroom has a profile for this one. Try Dealroom → has agreed to buy Salamander InnisbrookDealroom has a profile for this one. Try Dealroom →, the Palm Harbor, Florida resort that hosts the PGA Tour's Valspar Championship, for $19.8 million in cash plus assumed liabilities. Salamander Collection, which bought the resort for $35 million in 2007, will keep about 34 acres for future development.
What's included? The deal covers the resort's four golf courses — 63 holes in all — hospitality operations, three condominium units, and more than 65,000 square feet of meeting space across 600 acres. Innisbrook employed 474 people at the end of 2025.
Why now? Lake Mary-based Concert Golf Partners has been buying up clubs, adding Pebble Creek Country ClubDealroom has a profile for this one. Try Dealroom → in Texas in May and the Club at New Seabury in 2025. Innisbrook would lift its Florida holdings to 10 and its overall portfolio past 40 clubs.
The numbers: Innisbrook posted $46.5 million in 2025 revenue, down 1.6% year on year, and a $2.15 million net loss after a $2.01 million loss in 2024. Room revenue fell 10.6%, which management tied to weaker lodging and food-and-beverage demand following Hurricanes Helene and Milton.
What changes? Not much, for now. Innisbrook will stay open through the transition, Concert Golf plans to keep the current team, and "no immediate operational changes are planned at this time," the companies said. The Valspar Championship stays at the Copperhead Course through 2030 and returns May 6-9, 2027.
What could go wrong? Closing is targeted for December 31 but hinges on customary conditions, including a separate development agreement and lease for Salamander's retained acreage. Salamander also expects to repay its outstanding Truist Bank loan at closing.
The signal: Golf club operators are consolidating, and distressed-but-prestigious assets are changing hands at measured prices. Concert Golf is buying a marquee PGA Tour venue from a seller absorbing hurricane-hit losses — adding brand value to its portfolio while Salamander, founded by BET co-founder Sheila Johnson, keeps land upside and a consulting role.
Read more: newengland.golf
Image credit: Jim Epler
