PLG buys Serbia's biggest ticketing firm Ticket Vision in Balkan push
What's the deal? PLG (Piletilevi Group), the Baltic and Central European ticketing company behind the bilietai.lt brand, has acquired Ticket Vision, Serbia's largest ticket seller. The deal, announced on November 9, marks PLG's entry into the Balkan market. Financial terms were not disclosed.
What changes? Founded in 2005, Ticket Vision will keep operating under its tickets.rs brand, with its Belgrade team and management unchanged. Chief executive officer Nataša Šošević, who has worked at the firm for 15 years, stays on. PLG bought 100% of the company.
Why now? The purchase is PLG's second acquisition this year, following Romania's iaBiletDealroom has a profile for this one. Try Dealroom → in July. In 2025 it bought TicketportalDealroom has a profile for this one. Try Dealroom →, the ticketing leader in the Czech Republic and Slovakia. PLG now operates in eight European markets.
What's the endgame? Founder and chief executive officer Sven Nuutmann called Serbia "our first investment" there and "an important milestone" in the group's expansion. He said PLG will keep investing in artificial intelligence tools and a shared, group-wide ticketing platform.
Šošević framed the sale as "a strategic step that opens significant opportunities for further growth, expansion, and long-term success."
The signal: PLG is consolidating a fragmented regional market by buying established national platforms rather than rebranding them. By keeping local leadership and brands while building shared technology, it is assembling the largest ticketing audience in Central and Eastern Europe — now extending into the Balkans.
Read more: lrt.lt
Image credit: Simon_sees
