Permira leads Seismic $92M Series F at ~$1.6B; becomes largest shareholder (Sep 2020)

In September 2020, sales enablement software company Seismic raised $92 million in a Series F led by Permira, valuing the company at about $1.6 billion. Reuters reported Permira became Seismic’s largest shareholder (including secondary). Ameriprise and EDBI joined as new strategics; Lightspeed, Jackson Square Ventures and T. Rowe Price participated. Dealroom records the round as GROWTH EQUITY NON VC (Sep 2020) with Permira as lead. Permira led a further $170 million Series G in August 2021 (~$3B valuation).

Seismic (HQ San Diego, California, United States) provides sales enablement and marketing orchestration software for large enterprises. This is a clear US HQ enterprise software growth investment by Permira Growth — control-oriented largest-shareholder position rather than a classic LBO, still squarely PE growth equity.

Source: PR Newswire — Seismic $92M Series F led by Permira (29 Sep 2020): https://www.prnewswire.com/news-releases/seismic-raises-92m-in-series-f-funding-led-by-the-permira-funds-valuing-company-at-16b-301139929.html
Reuters — Seismic valued at $1.6B in Permira-led round: https://www.reuters.com/article/business/marketing-firm-seismic-valued-at-16-billion-in-permira-led-fund-round-idUSKBN26K2JC/