Wizard Wellness raises $1M for allergy care push

What's the deal? Wizard WellnessDealroom has a profile for this one. Try Dealroom →, an allergy care brand, has raised $1 million and launched its first celebrity campaign. The company was founded in January 2026 by beauty veteran Lorne Lucree.

What's the endgame? The brand describes itself as a next-generation player in allergy care and says it is in expansion mode. The new campaign marks its first move into celebrity-led marketing.

The signal: A funding round paired with a celebrity campaign signals a bid to raise consumer awareness fast in a category where established over-the-counter brands dominate.

Read more: 15minutenews.com, businesswire.com

Image credit: Wizard Wellness