Tom Beckbe lands minority investment from Cox Outdoors

What's the deal? Tom BeckbeDealroom has a profile for this one. Try Dealroom →, the Birmingham, Alabama-based maker of American outdoor apparel and gear, has received a minority investment from Cox Outdoors. The private placement, announced September 10, 2026, is led by Cox Outdoors, the newest division of Cox EnterprisesDealroom has a profile for this one. Try Dealroom →. Terms were not disclosed.

What's the endgame? Founded in 2015 by Radcliff and Mary Menge, Tom Beckbe started with an idea for a better hunting jacket. It now sells a full line of apparel and gear online and through a growing network of owned and partner stores.

Where's the money going? The investment will fund new retail stores, continued product development, and ongoing work with conservation groups such as Ducks UnlimitedDealroom has a profile for this one. Try Dealroom → and Bonefish Tarpon TrustDealroom has a profile for this one. Try Dealroom →. Tom Beckbe will remain independently run by its founders, with the same team.

Why now? The company is opening its newest retail location in Atlanta's Buckhead neighborhood this September. "Our new partnership with Cox will allow us to double down on those core values," said Radcliff Menge, co-founder of Tom Beckbe.

Who's expanding? Cox Outdoors is Cox Enterprises' newest division, focused on partnering with outdoor consumer brands to drive conservation and generational growth. "We're very excited to be in business with Tom Beckbe," said Alex Taylor, chairman and chief executive officer of Cox Enterprises. "Radcliff and Mary have built a great business on family values and a conservation ethic that resonates with Cox's values."

The signal: The deal pairs a niche outdoor brand with a family-owned conglomerate betting on the sector's long-term growth. Tom Beckbe framed the partnership around Cox's habit of "thinking in decades instead of quarters" — a pitch for patient capital over quick returns.

Image credit: Tom beckbe