Fundraise

Shoot 360 raises $7M to expand basketball training network

What's the deal? Shoot 360Dealroom has a profile for this one. Try Dealroom → has raised $7 million in growth equity funding led by COPA Innovation LaboratoriesDealroom has a profile for this one. Try Dealroom → and its investment subsidiary, COPA Venture Capital. The two also formed a partnership covering athlete assessment, performance analytics, training technology, franchising, and business expansion.

What's the endgame? Founded in 2012, Shoot 360 runs basketball training facilities built on machine vision, immersive training, and performance-tracking software. It operates more than 65 locations across the United States and abroad, with more sites in development and partnerships with several NBA teams.

What's the money for? The company plans to open more locations and accelerate its technology.

Why the partnership matters: The expansion push will tap COPA's sports and real estate businesses, giving Shoot 360 franchising muscle and physical footprint to grow beyond its current network.

The signal: At $7 million, the round is modest but pointed — capital flowing into sports-tech that pairs hardware venues with data and machine vision. The COPA tie-up signals a bet that training infrastructure, not just software, is where the next growth in athlete performance lies.

Read more: dailyaibrief.com

Image credit: D Coetzee

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