Tillo buys Italy's Amilon to build £3B transatlantic gift card platform
What's the deal? UK-based Tillo has acquired AmilonDealroom has a profile for this one. Try Dealroom →, Italy's long-standing leader in digital gift cards, incentives, and employee benefits, forming what the companies call a transatlantic leader in rewards and gift cards. Amilon now operates as a Tillo GroupDealroom has a profile for this one. Try Dealroom → company. Terms were not disclosed.
What each side brings: Tillo runs a global rewards, incentives, and gift card platform. Amilon, founded in 2007, pioneered Italy's digital gift card market and built an ecosystem connecting millions of consumers, thousands of businesses, and hundreds of brands.
By the numbers: The combined business expects to process over £3 billion in gift cards in 2026, growing 30% year-over-year.
What's the endgame? Tillo wants to become the technology infrastructure behind rewards, incentives, and gift cards globally. Amilon's expertise in employee benefits and welfare frameworks positions the combined firm to serve multinational buyers across the UK, Italy, and continental Europe from a single partner.
What changes? The deal expands scale, supplier reach, and market access across Europe, North America, and APAC. Amilon co-founders Andrea Verri and Fabio Regazzoni will reinvest in the combined business and continue to lead Amilon as a Tillo Group company.
"Joining forces gives us the opportunity to combine our strengths and build an international digital value platform with the depth and reach to shape the future of this industry," said Alex Preece, chief executive officer and co-founder of Tillo.
The signal: The deal reflects consolidation in the digital gift card and incentives market, as platforms combine to offer multinational clients single-partner reach across regions. By pairing UK-based technology with a Southern European leader, Tillo is betting that scale and cross-border distribution will define who wins in a fragmented category.
Image credit: Generated with Gemini
