Robbie Williams, Piet Colruyt back UK ticket platform Tickets For Good

What's the deal? Belgian investor Shaping is backing UK ticket platform Tickets For GoodDealroom has a profile for this one. Try Dealroom → alongside singer Robbie WilliamsDealroom has a profile for this one. Try Dealroom → and entrepreneur Piet ColruytDealroom has a profile for this one. Try Dealroom →. The round was announced in September 2026.

Who's involved? The investor group brings together an unusual mix: Brussels-based Shaping, Belgian entrepreneur Piet Colruyt, and pop star Robbie Williams.

The signal: The lineup — a Belgian VC firm, a Colruyt family entrepreneur, and a British music star — shows how ticketing platforms are drawing capital from across finance and entertainment.

Read more: tijd.be

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