Napa's Oceano raises growth round for alcohol-removed wine
What's the deal? Oceano WinesDealroom has a profile for this one. Try Dealroom →, a Napa-based maker of single-vineyard alcohol-removed wine, has closed a growth equity round led by Shifting Sands Capital. The amount was not disclosed. Oceano will use the capital to expand production, grow across retail, hospitality, and direct-to-consumer channels, and fund product innovation.
What's the endgame? Founded and led by chief executive officer Rachel Martin, Oceano makes premium wine without the alcohol. It says it is the first US brand to use Solos'Dealroom has a profile for this one. Try Dealroom → patented aroma-recovery technology, and its Oceano Zero collection currently spans Chardonnay and Pinot Noir, with more California releases planned.
Why now? US no-alcohol wine volume grew at a 23% compound annual growth rate from 2019 through 2024, according to IWSR. Oceano plans to diversify grape supply through new relationships with coastal sites including Walala Vineyard and Fogstone Vineyard, alongside existing sourcing at Gap's Crown Vineyard.
What the investor says: Shifting Sands Capital is a wellness-focused portfolio backing founder-led businesses. "I was drawn to Oceano because of the quality and authenticity of its alcohol-removed wines," said Jonathon Penn of the firm, citing "the opportunity to build a genuinely premium wine brand for consumers who want the experience and ritual of wine without the alcohol."
The signal: The round lands as beverage dealmaking turns selective — M&A activity fell 18.3% in 2025 and private-equity deals in the sector dropped 30%, according to Capstone Partners. Capital still flowing into no-alcohol wine signals investors see one of the category's fastest-growing segments as a bet worth making.
Read more: nombase.com
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