Enhance raises $18.2M to take gym training software into the US
What's the deal? EnhanceDealroom has a profile for this one. Try Dealroom →, a Dubai-based personal training software platform for high-value, low-price (HVLP) gyms, has raised $18.2 million in equity and debt funding. UAE-based Global Ventures led the equity side, while India-based Stride VenturesDealroom has a profile for this one. Try Dealroom → provided the debt. Enhance did not disclose the ratio between the two.
What's the endgame? Founded in 2018, Enhance sells software that helps gyms lift their personal training revenue. It manages all personal training operations for GymNationDealroom has a profile for this one. Try Dealroom →, one of the Middle East's largest chains, and already works with US operators including Crunch FitnessDealroom has a profile for this one. Try Dealroom →, In-Shape Family FitnessDealroom has a profile for this one. Try Dealroom →, UFC GymDealroom has a profile for this one. Try Dealroom →, and PureGymDealroom has a profile for this one. Try Dealroom →.
The company will use the funding to expand further in the US low-price gym market, then other international markets.
By the numbers: Enhance says it supports 15,000 personal trainers and over 500,000 booked sessions per month. Its revenue has grown at a 65% compound annual growth rate since 2019. For mature HVLP gyms running its software, personal training revenue can reach $85,000 per club per month.
Why now? The funding lands as the personal training sector shifts amid the rise of AI. At least two major US gym chains now offer AI-powered training apps, and more could follow.
Enhance uses AI to handle admin and technical tasks but believes human trainers should manage client relationships on the gym floor. It wants to become the operating system for the entire global personal training market, which it values at $42 billion.
What they're saying: "We are delighted to add growth capital and to diversify our capital structure, from a position of strength," said founder and chief executive officer Tarek Mounir. "We are becoming the global operating system for personal training … that redefines how PT services are delivered and managed."
Global Ventures has backed Enhance across successive rounds. "Enhance demonstrates that companies founded in this region can compete and win in the world's most developed markets," said Noor Sweid, its founder and managing partner.
The signal: At the 30th percentile among comparable rounds, the $18.2 million raise is modest in size but points to a bigger trend: a GCC-founded fitness tech startup betting it can scale in the US against AI-driven competition.
Image credit: Generated with Gemini
