Sharpi raises $4M seed to turn WhatsApp chats into ERP orders
What's the deal? Brazilian startup SharpiDealroom has a profile for this one. Try Dealroom → has raised a $4 million seed round to expand its platform that automates B2B sales from WhatsApp conversations. NXTPDealroom has a profile for this one. Try Dealroom → and ONEVCDealroom has a profile for this one. Try Dealroom → co-led, with participation from Clocktower Ventures and Maya CapitalDealroom has a profile for this one. Try Dealroom →.
What does it do? Sharpi connects to each salesperson's WhatsApp, interprets orders and quotes sent by text, audio, image, or file, and pushes them automatically into management systems like SAP, TotvsDealroom has a profile for this one. Try Dealroom →, and SankhyaDealroom has a profile for this one. Try Dealroom →. It says this cuts order processing time from up to eight hours to about 30 minutes.
The traction: The round follows fast customer growth, with active clients rising from about six to more than 20 in recent months. Customers include Mantiqueira BrasilDealroom has a profile for this one. Try Dealroom →, Bold SnacksDealroom has a profile for this one. Try Dealroom →, BidfoodDealroom has a profile for this one. Try Dealroom →, and Cayena.
Why now? Founded in 2023 by chief executive officer Kim Rawicz and chief technology officer Alexandre Philippi, Sharpi previously raised a $1.2 million pre-seed with Maya Capital and angels including André Street (Stone) and Guilherme Bonifácio (iFood). The new capital will grow the engineering, commercial, and operations teams to keep pace with demand.
What's the endgame? Part of the money goes toward a new generation of autonomous AI agents built to run demand generation, order processing, and customer reactivation on their own. Today the platform works as a copilot that still needs human validation.
"Until the end of this year, our main objective is delivery," Rawicz said (translated from Portuguese), adding that expanding engineering is a top priority for the next six months.
The signal: At $4 million, the round sits in the top 4% of all seed rounds raised by Brazilian marketing startups, a sign of investor appetite for tools that plug informal WhatsApp commerce into formal ERP systems.
Read more: startups.com.br
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