Trivelta buys Kerma Games, betting on celebrity-led igaming content
What's the deal? TriveltaDealroom has a profile for this one. Try Dealroom → has acquired Kerma GamesDealroom has a profile for this one. Try Dealroom →, an igaming content studio known for original and celebrity-led titles plus a 24/7 live dealer studio. The move adds proprietary content and entertainment IP to Trivelta's B2B technology ecosystem. Terms were not disclosed.
What does Kerma do? The studio builds games around the tagline "Games Players Remember," pairing original titles with a live dealer operation offering real dealers and real-time interaction.
The celebrity angle: Kerma has signed long-term, multi-year partnerships with names across music, sport, and culture — including Snoop Dogg, Lil Baby, Sexyy Red, and Luka Modrić. These deals let it build content franchises around talent rather than one-off releases.
What changes? Kerma will keep operating under its own brand, retaining its creative identity and product strategy. Its content will stay available to operators and platforms independently of Trivelta's technology.
Why now? Trivelta's chief executive officer Carson Hubbard framed the deal as investing in differentiation. "Kerma Games has built something genuinely different in a market where standing out is becoming increasingly difficult," he said.
What's the endgame? For Trivelta, the acquisition brings entertainment IP into its wider product ecosystem and gives Kerma the resources, technology, and international reach to speed up game development and expand distribution.
What Kerma says: Liam Tassiello, chief operating officer and founder of Kerma, called it "a major step forward." He added: "Kerma remains Kerma. The brand, team and creative direction continue," but with the scale to reach more operators and platforms.
The signal: The deal reflects a widening bet in igaming that proprietary content and cultural relevance — not just technology — are becoming the levers for standing out in a crowded market.
Image credit: Generated with Gemini
