Sportz Interactive acquires AI video platform Magnifi to expand global reach

What's the deal? Sportz InteractiveDealroom has a profile for this one. Try Dealroom → (SI), a sports technology company backed by Marathon Edge PartnersDealroom has a profile for this one. Try Dealroom →, has acquired MagnifiDealroom has a profile for this one. Try Dealroom →, an AI-powered video clipping and content platform. Magnifi operates across the Americas, EMEA, and APAC. Deal terms were not disclosed.

What do they do? SI brings more than 24 years of experience serving over 150 leagues, federations, broadcasters, and teams globally. It offers fan engagement solutions across more than 25 sports, including cricket, football, motorsport, basketball, and athletics.

What's the endgame? The acquisition accelerates SI's FanOS roadmap and expands its presence into new markets. Magnifi's AI clipping technology adds automated content capabilities to SI's fan engagement stack.

The signal: As sports organisations chase fan attention across more platforms, automated video content is becoming central to engagement strategies. SI's move folds AI-driven clipping into an established, multi-market sports tech offering.

Read more: sportzpower.com

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