NewsAug 27, 2026, 18:25 UTC

Sponsor Capital buys majority of Finland's Innoflame, backs European push

What's the deal? Finnish private equity firm Sponsor Capital has acquired a majority stake in Innoflame, Finland's leading product media company, from Korona Invest and the company's founders and management. GP Bullhound advised the sellers as exclusive financial adviser. Terms were not disclosed.

What each does: Innoflame helps organisations strengthen their brands through product media, digital solutions, and sustainable supply chain services, powered by its proprietary GoSystem technology. Sponsor Capital backs small and medium-sized companies across the Nordic region.

Why now? Korona Invest first partnered with Innoflame in 2021, driving organic growth and several acquisitions that secured its market leadership in Finland. With that base built, the sellers are handing off to an owner positioned to fund the next phase.

What's the endgame? Under Sponsor Capital, Innoflame plans international expansion, more investment in digital customer solutions, wider use of artificial intelligence across key processes, and sustainable supply chains.

Chief executive officer Kaisa Ala-Laurila said the company's "next ambition is to create a significant European product media company with the capability to expand rapidly into new markets."

Vesa Uotila, partner at Sponsor Capital, pointed to "significant growth opportunities ahead, both through organic expansion and strategic acquisitions."

The signal: The deal reflects steady private equity consolidation in procurement services and corporate gifting. GP Bullhound noted its own track record in the space, including the acquisition of CAPS by Fidelio Capital and the investment into GoWish by CapitalD — a sign that a fragmented Nordic market is drawing sustained investor interest.