GoWish

GoWish is a global social shopping and digital wishlist platform available as a mobile app and website. It enables users to create, organize, and share wishlists from any online store worldwide. The platform's primary function is to simplify the gift-giving process, helping to prevent duplicate or unwanted gifts by allowing friends and family to reserve items on a user's list. Originally launched in 2015 as 'Ønskeskyen' by the Danish-Swedish postal service, PostNord, GoWish was established as an independent tech company in 2020 after being spun out by VC Dotcom Capital. The company was co-founded by Mads Dahlerup, who currently serves as CEO. Nicolai Louring is also listed as a founder and the CFO. In January 2025, private equity firm Capital D acquired a significant stake in the company to support its international expansion and product development. The platform operates on a B2C and B2B model. For consumers, it is a free-to-use app. The business model incorporates social shopping, affiliate marketing, and the retail media ecosystem. GoWish has a 'Creator' platform where influencers can earn commissions on sales and sign-ups generated through their shared lists. The company also partners with international brands through its Global Commerce Media division, providing them with insights into consumer purchasing intent via its 'Wish Signals' data. The app features an inspiration feed for product discovery, similar to a social media platform, where users can see trending products and curated lists. GoWish has seen significant international growth, particularly in Scandinavia and the United States. By July 2026, the platform had amassed over 18 million registered users globally, with half of them based in the U.S. In 2023, the company reported an EBITDA of €2.8 million. The annual report for 2025, published in July 2026, showed a gross profit of DKK 72.5 million and reflected strategic investments of DKK 29.2 million in platform development, including AI and user experience enhancements. Keywords: digital wishlist, social shopping, gift registry, affiliate marketing, retail media, consumer data, product discovery, e-commerce platform, gift ideas, shared wishlist, mobile shopping, creator economy, influencer marketing, online gifting, shopping inspiration, consumer engagement, PostNord, Mads Dahlerup, Capital D, Ønskeskyen