Golfer Ryan Fox backs Black Caps star Kane Williamson's cricket brand Cover

What's the deal? Open Championship-winning golfer Ryan Fox has made an angel investment in Cover, the sports protection wear company founded by Black Caps cricketing great Kane Williamson. The deal, announced in August 2026, pairs two of New Zealand's most prominent sportsmen in business.

What's the endgame? Cover makes protective wear for cricket. Williamson, one of New Zealand's finest batsmen, founded the brand, and Fox's investment adds a second high-profile athlete to its backing.

The signal: Elite athletes are increasingly moving from playing to owning, putting their names and money behind consumer brands in their own sports. Fox and Williamson's partnership shows that trend reaching New Zealand's cricket and golf circles.

Read more: nzherald.co.nz