ClassHoppa lands NoBa seed round to digitise children's activities
What's the deal? ClassHoppaDealroom has a profile for this one. Try Dealroom →, a platform for booking and managing children's activities, has raised a seed round led by NoBa CapitalDealroom has a profile for this one. Try Dealroom →. The startup emerged from NoBa's Summer 2026 Elevate programme.
What's the endgame? ClassHoppa gives independent providers of football, swimming, dance, tutoring, and camps the tools to run their businesses, while helping families discover and book those activities. It aims to build what NoBa calls the "infrastructure layer" for a market it describes as large but "underserved by technology."
Why now? Millions of families access children's activities each week, yet many providers still rely on fragmented tools and manual processes. Founded by sisters Liv and Siobhan Cooley-Dawes, the company says it has grown 10x since December through wider provider adoption and repeat usage.
"The children's activity market is undergoing a significant shift — consumers expect a seamless digital experience, and activity providers need the tools to meet that demand at scale," said co-founder Liv Cooley-Dawes.
The signal: NoBa frames the deal as part of a broader shift in the future of work — helping people build businesses around their skills. Betting on infrastructure for a fragmented, multi-billion-pound category is a familiar venture playbook: own the plumbing, then the network effects follow.
Read more: UK Business Angels Association
Image credit: North Charleston
