Peeko raises Rs 67.4 crore to scale babycare quick commerce
What's the deal? Peeko, a babycare quick commerce platform, has raised Rs 67.4 crore (about $7 million) in a Series A round led by Chiratae VenturesDealroom has a profile for this one. Try Dealroom →. Stellaris Venture PartnersDealroom has a profile for this one. Try Dealroom → and angel investors also took part.
What does Peeko do? The startup runs dark stores stocked exclusively with baby products, promising 60-minute delivery. It has grown its catalogue from 6,000 to 27,000–30,000 SKUs across baby categories, positioning itself as more specialised than horizontal quick commerce players.
What's the traction? Peeko has served over 100,000 parents since launching 11 months ago, with nearly two-fold quarterly growth over the past six months. Average order value sits around Rs 1,000, largely driven by repeat users, and the platform offers a "try-and-buy" feature.
What's the endgame? Peeko operates three dark stores in Bengaluru, covering 55% of the city. It plans to reach six stores by the end of 2026 for citywide coverage, then enter two more cities next year.
The signal: At roughly $7 million, Peeko's raise sits in the upper tier of early-stage rounds, a bet that vertical, category-specific quick commerce can carve out margin where broad players struggle. Its focus on higher-margin segments like apparel, toys, and baby gear gives it a path toward operational profitability.
Read more: one.news18.com
Image credit: Generated with Gemini
