Ekatra Jewels raises ₹10 crore at ₹100 crore valuation
What's the deal? Ekatra JewelsDealroom has a profile for this one. Try Dealroom → has raised ₹10 crore in strategic investment at a ₹100 crore valuation, within 100 days of launch. The capital will support brand building, retail expansion and product innovation across India and international markets.
What does the company do? Ekatra operates a vertically integrated, farm-to-finger jewellery model. It grows and cuts its own Type IIa lab-grown diamonds and holds four patented cuts, including the 108-facet Shristi Ratna, alongside proprietary hollow-gold construction technology.
Who's involved? Ekta KapoorDealroom has a profile for this one. Try Dealroom → has joined Ekatra Jewels as a co-founder and strategic investor, while Sussanne KhanDealroom has a profile for this one. Try Dealroom → is a co-founder and design director. The company was founded by Pavitra Gandhi.
The product: Khan's OH MY GOLD collection combines real gold, engineering and Indian lab-grown diamonds. Its lightweight pieces use hollow construction to deliver a substantial look with less gold.
The signal: Ekatra's raise reflects growing interest in lab-grown diamonds and vertically integrated luxury brands in India. Its proposition combines celebrity-backed brand building with patented jewellery technology and control of the supply chain.
Read more: Adgully · Indian Broadcasting World
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