Providence Equity buys point-of-care platform CheckedUp from Rockbridge
What's the deal? Rockbridge Growth EquityDealroom has a profile for this one. Try Dealroom → has agreed to sell CheckedUpDealroom has a profile for this one. Try Dealroom →, a specialty point-of-care education and engagement platform, to Providence Equity PartnersDealroom has a profile for this one. Try Dealroom →. Healthcare-focused Varsity Healthcare PartnersDealroom has a profile for this one. Try Dealroom → will join as a strategic minority investor alongside the management team, which will continue to lead the company.
What does CheckedUp do? Founded in 2012, CheckedUp connects patients, healthcare providers, and life sciences companies within the clinical environment. It delivers education and brand content through a digital network of waiting-room televisions and interactive exam-room wallboards.
The scale: CheckedUp reaches more than 17,000 specialty healthcare providers and works with most of the top 40 pharmaceutical manufacturers. Terms were not disclosed.
Why now? The sale caps Rockbridge's ownership since December 2021. In October 2022, Rockbridge backed CheckedUp's acquisition of Health Media NetworkDealroom has a profile for this one. Try Dealroom →, building a unified point-of-care digital ecosystem and expanding its digital-out-of-home media capabilities across North America.
What they're saying: Rockbridge managing partner and co-founder Brian Hermelin said the firm had executed its growth playbook with CheckedUp and described Providence and Varsity as ideal partners for the company's next chapter.
What's the endgame? Building on Providence's experience across media and technology, CheckedUp aims to make point of care a more strategic, measurable, and accountable healthcare media channel. The deal is expected to close in the third quarter of 2026, subject to customary closing conditions.
The signal: Point-of-care media is emerging as a distinct advertising channel for pharmaceutical brands, and private equity is increasingly treating these platforms as scalable assets — buying, consolidating, and reselling them as their reach and measurement capabilities mature.
Read more: PR Newswire
