Fuse Create takes strategic stake in Sway Group

What's the deal? Fuse CreateDealroom has a profile for this one. Try Dealroom → has taken a strategic stake in Sway GroupDealroom has a profile for this one. Try Dealroom →, an influencer marketing agency. The move brings Sway Group's creator strategy and data capabilities into Fuse's creative, PR, and media offering.

What changes? Sway Group will continue operating independently despite the investment.

The signal: The partnership reflects agencies moving to fold creator strategy and influencer data into their core creative, PR, and media services.

Read more: Campaign Canada

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