DoubleSoul turns a $100K sock bet into a $2M raise and Shark Tank

What's the deal? DoubleSoulDealroom has a profile for this one. Try Dealroom →, the sock startup founded by former BlackRock employee Allison StrumeyerDealroom has a profile for this one. Try Dealroom →, has raised $2 million and secured an appearance on Shark Tank.

How it started. Strumeyer committed $100,000 to an initial order of 10,000 pairs of socks to test the concept, putting substantial capital behind a product that still had to prove itself.

The numbers. The initial inventory commitment became the starting point for a company that later secured $2 million in funding, tracing DoubleSoul's progression from a six-figure product test to a nationally televised business.

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