Amanda AI raises SEK 10M as it cuts costs and enters the UK
What's the deal? Stockholm-based Amanda AIDealroom has a profile for this one. Try Dealroom → has raised SEK 10 million ($1.05 million) in a seed round from existing investors and shareholders, including its founders and Swedish investment firm SpiltanDealroom has a profile for this one. Try Dealroom →. The startup develops an autonomous AI platform that optimises digital advertising campaigns across GoogleDealroom has a profile for this one. Try Dealroom →, Meta, and BingDealroom has a profile for this one. Try Dealroom →.
What's the endgame? Amanda AI positions its technology as an "advertising robot" that continuously analyses campaign performance and adjusts bids, budgets, and targeting automatically. The aim is to remove the manual work of performance marketing.
Why now? The company has undergone an operational reset under new chief executive officer Charlotte Berg. She described the funding as a signal that shareholders have strong confidence in the new direction.
The layoffs: As part of the restructuring, Amanda AI cut its workforce and moved into cheaper office space to lower its cost base. The SEK 10 million gives it runway to execute the new strategy while continuing to develop the platform.
The expansion: Amanda AI is entering the UK, one of Europe's largest digital advertising markets. The move lets the company test its leaner operating model internationally.
What could go wrong? Major advertising platforms are rolling out their own automated optimisation tools, raising the pressure on independent AdTech firms. Amanda AI's bet is to differentiate through greater autonomy and cross-platform management.
The signal: The raise sits in the mid-range for deals of its size, and its structure — cost cuts plus fresh capital from existing backers — reflects a broader shift toward capital efficiency. Amanda AI is trying to balance leaner operations with growth as AI-driven campaign management reshapes advertising.
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Image credit: Generated with Gemini
